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Week 3 Video Analysis_ The basics of Marketing

Week 3 Video Analysis_ The basics of Marketing

Q 2. How does the marketing of the product or service target customers based on their behavior?

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Being a fast-food chain, McDonald’s target the young couple and young children only because of their eating and purchasing behavior (Mathur, 2017). The young generation does not prefer to cook often, instead they like to order food from fast food restaurants. As Big Mac is enough filling for the day, so the target market is easily attracted towards the product in a proper manner.